Owl Underwear

OWL UNDERWEAR is the brainchild of two brothers who created this project combine two passions: design and sustainability.
The two young guys found that there was alot to do in the world of underwear in order to bring it closer to these three core values: respect for nature, responsible production and design.
Studying the market, they discovered that the very few brands of underwear that use organically-produced fibres mis-represent their products in their marketing – specifically they fail to mention that their ‘organic’ cottons are blended using elastane, conventional cotton or are bleached and dyed chemically. Or even worse, by using new highly-contaminating organic tissues during the production, as with the case of the new, much-touted bamboo fibre.
Thus OWL UNDERWEAR was born - a commitment to fashion and nature, for men who know that natural products made with an organic or a recycledfabric is the basis of a sustainable future.


OWL UNDERWEAR es el sueño de dos hermanos que deciden combinar en este proyecto sus dos pasiones: el diseño y el medio ambiente.
Buscando una manera de plasmar en el mercado esta unión, los dos jóvenes encontraron que había mucho que hacer en el mundo de la ropa interior por aproximarlo a sus valores de respeto a la naturaleza, producción responsable y diseño. Estudiando el mercado, descubrieron que las pocas marcas de ropa interior ecológica del mercado, usaban algodon orgánico mezclado con elastán, algodón convencional y blanqueados y tintados químicamente, o bien usaban nuevos tejidos ecológicos que contaminaban altamente durante su produción (como es el caso de la fibra de bambú).
Así nace OWL UNDERWEAR, una apuesta por la ropa interior y la naturaleza, para el hombre y la mujer que saben que lo natural, el reciclaje y lo orgánico son la base de un futuro sostenible.

We try it to do it right.
Barcelona

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